Wednesday, April 11, 2007

Our Coolhunting Book Is Now Available

Peter and I are excited to announce that our book Coolhunting: Chasing Down the Next Big Thing (published by Amacom) is now available. You can read more about it at the publisher's website.

Coolhunting is about finding great ideas that will become cool trends. We're not just talking about whatever is the fad of the moment or the hot product of the day, but about innovation that happens through swarm creativity. Coolhunting uncovers the Collaborative Innovations Networks that are the source of the best new ideas. We take this idea even further in our book to introduce the idea of coolfarming -- getting involved in the actual creation of trends by nurturing and cultivating new ideas. One of our main exemplars of a coolfarmer: Ben Franklin.

We've created a practical guide that teaches how to coolhunt and even offers access to free software that uses social network analysis to find the coolest ideas out there in the online world.

We hope you'll check out our book and let us know what you think. It's available from Amazon or at your local bookshop.

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