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Showing posts from February, 2016

Homo Collaborensis - Why Steve Jobs did NOT create Apple

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Of course Steve Jobs started Apple – together with Steve Wozniak! But he did not create it. He could never have done it on his own. From the very first day on he was relying on untold legions of engineers, scientists, technicians, accountants, and janitors. Not to speak of four thousand years of accumulated wisdom, scientific, and technological expertise accumulated from Chinese, Indian, Mesoamerican, Greek, Roman, German, English, French, and American philosophers, scientists, engineers, and entrepreneurs. One human on its own is as useful as a single ant in creating the next Tesla, Apple, Google, or Facebook. However just like the ants or the bees, a swarm of humans can do amazing things. And just like a swarm of ants or bees, the human swarm needs a queen bee, which is where Steve Jobs, Larry Page, Mark Zuckerberg, or Elon Musk come in. The key however to their endeavor is communication! Only by communicating their goals, and channeling the accumulated energy and wisdom of thei