How To Be an Efficient (Online) Networker
Recently I had an interview with journalist Christian Luescher for the Swiss newspaper Tagesanzeiger. There we spoke about what one could do to be a more efficient networker, both in the online and in the real world. He invited me to write a short article (in German). Here is an extract from the article, listing the things one might do to Be an Efficient Online Networker
E-mail
Personal networks
Group networks
Facebook networks
LinkedIn networks
Twitter networks
Klout score
Face-to-face networks
- Sending many small e-mails is better than sending a few long ones
- Responding quickly is good
- The more quickly people respond to you, the better they like you
Personal networks
- Bridge structural holes for business success
- Build embeddedness for personal happiness
Group networks
- Oscillating betweeness is an indicator of creativity
- The more balanced the contribution index, the better is team performance
- The more people start developing their own lingo, the more innovative they are
- The faster average response time, the bigger team happiness
Facebook networks
- Many friends is good
- Spending a lot of time on Facebook is bad
LinkedIn networks
- Having many friends is good
- Having too many friends is bad
- Having a lot of important friends (top university, lawyer, banker) is good
Twitter networks
- The more followers you have, and the less you follow, the more important you are
- The less you tweet and the more followers you have, the more important
- The more you are retweeted, the more important you are
Klout score
- Is meaningless, rewards information spreaders, not creators
Face-to-face networks
- The more we trust others, the more creative we will be
- The more we look others into the eyes, the more we trust them
- The less others speak, the more we trust them
If you would like to know why, you will find many scientific papers at our project Web site describing how I got to these - admittedly oversimplified - recommendations.
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