Sunday, March 18, 2007

Look in a virtual mirror to get the wisdom of crowds...

...while you shop. For avid clothing shoppers, todays New York Times describes the latest virtual/real mirror at Bloomingdale's in Manhattan. A shopper stands in front of the mirror situated in the store, which doubles up as a large computer monitor. While the person looks in the mirror, other people make suggestions from an online dress inventory over the internet. The live shopper at Bloomingdale's can then view the suggested piece of clothing in the mirror, overlaid with her/his own image.
It seems it has become popular to ask for shopping advice by snapping a picture with a mobile phone camera and sending it to friends, before buying that expensive Gucci handbag. This virtual mirror takes the shopping experience one step further, blurring together the real and the virtual world. Shopping still is a social experience, even in the virtual world.

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