The Web Predicts Elections (Nielsen Report)
Yesterday Nielsenwire published a small study Buzz and the Ballot Box: What is Social Media’s Relationship with Politics? where they compared Web Buzz with election success of politicians. Nielsen analyzed 4 local elections: - Senate – California: Barbara Boxer vs Carly Fiorina - Senate – Florida: Marco Rubio vs Kendrick Meek vs Charlie Christ - Governor – Ohio: John Kasich vs Ted Strickland - Governor – Maryland: Martin O’Malley vs Bob Erlich by comparing the posts on blogs, blog comments, online news sites, video and image sites, message boards/groups, and public posts on Twitter with election success. They found that for 3 out of the 4 Web Buzz predicted outcome correctly. It's nice to get confirmation of what I had found for the last six years from other sources! Thanks to Sar Haidar for pointing out the article.