How to make things and places “cool”?
Yesterday the Washington Post published a timely opinion piece on “how to make D.C. cool” , pondering the question whether Washington D.C. could ever be cool. The journalist had interviewed me for this article, and the discussion with her got me thinking about what it takes to make a place “cool”. Why is it that NYC, SF, or Boston are cool, while D.C, a popular tourist destination, seems in dire want of coolness? Let’s first look at what makes things cool. “Cool” things have four properties. First, they need to be fresh and new , we don’t want yesterday’s stale old ideas, but radically new and better ones. Apple is cool, Microsoft is not. Why? By ushering in a new era in computers with the Macintosh, in music players with the iPod, or in mobile phones with the iPhone, Apple has shown a unique knack in coming up with beautiful new things. Microsoft may be more profitable, and having grown to much bigger size with its copycat strategy, but nobody has ever accused it of being cool – tha...