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Showing posts with the label Word of Mouth Marketing Association

Coolhunt Log #20 - Friday, May 11, 2007

Coolhunt Log #20 Friday, May 11, 2007 On Stage: Scott Cooper, MIT research affiliate with the Sloan School of Management, co-author of Coolhunting Peter Gloor, MIT research affiliate with the Sloan School of Management, co-author of Coolhunting Steve O'Keefe, moderator MODERATOR: This is the last day of our month-long coolhunt. Could you tell us where you're calling from? SCOTT: I'm calling from my home office in Newton Highlands, MA. PETER: I'm calling from Switzerland. MODERATOR: Today, on our last coolhunt I was hoping we could go over where we've been and talk about where we're going in the future with social networking. Can you tell me what you think about the list of all the sites we've visited that Gary Michael Smith posted last night? PETER: I can't believe we've visited so many sites. SCOTT: I was pretty impressed when I saw the list. MODERATOR: Some of the things that jumped out at me is that we had a very protracted and good discussion abo...