Swarm Creativity Blog

Coolhunt Log #11 Monday, April 30, 2007 On Stage: Scott Cooper, MIT researcher with the Sloan School of Management, co-author of Coolhunting Peter Gloor, MIT researcher with the Sloan School of Management, co-author of Coolhunting Steve O'Keefe, moderator MODERATOR: Welcome to the Coolhunt. I'm your moderator, Steve O'Keefe, calling in today from our offices at the Bywater Tech Center in New Orleans, Louisiana, over a nice, clean land line. Hosts, where are you calling in from today. SCOTT: I'm Scott Cooper, and I'm calling in from my home office in Newton, Massachusetts -- right down the street, it turns out, from where TripAdvisor is headquartered. They were included in last Friday's coolhunt. MODERATOR: Yes, just after our hunt, Scott forwarded a link to another review of TripAdvisor. The review is on a blog Scott reads regularly called Read/WriteWeb: WEB: http://www.readwriteweb.com/archives/tripadvisor_the.php MODERATOR: The review was written by Sramana Mi...

Coolhunt Log #10 Friday, April 27, 2007 On Stage: Scott Cooper, MIT researcher with the Sloan School of Management, co-author of Coolhunting Steve O'Keefe, Professor of Internet Public Relations at Tulane University Rachelle Matherne, moderator MODERATOR: I'd like to remind everyone of the rules of the Coolhunt. We do at least one site review, one blog post, one comment on another blog, and try to make one personal connection via email or phone. Speakers, please introduce yourselves and tell us where you are dialing in from. SCOTT: Today, I'm calling from the Engineering Systems Division at MIT. STEVE: I'm here in my role as Tulane University professor, calling in from my home office in New Orleans, Louisiana. SCOTT: Part of the preparation for doing this daily call has resulted in finding some interesting things on the web. The weirdest thing I've seen lately was a blog by Alyssa Milano on the L.A. Dodgers. Apparently, she blogs every day for Go Blue, and she seems...