Coolhunt Log #18 - Wednesday, May 9, 2007
Coolhunt Log #18 Wednesday, May 9, 2007 On Stage: Scott Cooper, MIT research affiliate with the Sloan School of Management, co-author of Coolhunting Peter Gloor, MIT research affiliate with the Sloan School of Management, co-author of Coolhunting Steve O'Keefe, moderator MODERATOR: I'm calling from my home office in New Orleans. Could you tell us where you're calling from? PETER: I'm calling in today from my home office in Switzerland. SCOTT: I'm calling from my home office in Newton Highlands, MA. MODERATOR: I'd like to encourage everyone to see the review of Coolhunting in the Wall Street Journal. Any comments on the review from the authors? SCOTT: Wow! I like that it's above the fold. I like that it also reviews Chasing Cool, and uses our book to talk about the misconceptions of the other book. They mention how we differ from the marketer authors of the other book by our different definition of "cool." And even though we never mention Jessica Si...