Finding Fatherlanders, Nerds, and Treehuggers on Social Media
In my previous blog post I introduced the three big virtual tribes of our Western world, which I called the Jingoists, Progressives, and Treehuggers. In more popular terms, the Jingoists can also be called the “Fatherlanders”, as they believe in God and the Fatherland, while “Nerds” is another term to describe the Progressives, whose religion is science and technology. Each of the three tribes has their distinctive leaders and role models. The Fatherlanders look up to Donald Trump, who promises to makeAmericaGreat again, cutting back on almost everything inside the fatherland except on a strong army and building a wall around the fatherland. The Nerds identify with science geeks like Elon Musk whose goal in life it is to bring humanity to the Mars. The treehuggers admire Pope Francis who is organizing conferences about global warming and climate change in the Vatican. In this post I will illustrate how our Coolhunting approach makes it possible to fin...