Swarm Creativity Blog

Coolhunt Log #15 Friday, May 4, 2007 On Stage: Scott Cooper, MIT research affiliate with the Sloan School of Management, co-author of Coolhunting Steve O'Keefe, moderator MODERATOR: Could you tell us where you're calling from? SCOTT: Today, I'm calling from my home office in Newton Highlands, MA. MODERATOR: I'd like to remind everyone of the rules of the Coolhunt. We do at least one site, one blog post, one comment on another blog, and try to make one personal connection via email or phone. SCOTT: We're going to start at The New York Times today at nytimes.com. Click on the Most Popular tab at the top of the page, then let's look at the Most Blogged column. The third item is "Are Book Reviewers Out of Print?" by Motoko Rich. It explains why you're seeing fewer and fewer book reviews, mainly because of social networking replacing formal book reviews. It says that Dan Wickett is a former quality-control manager for a car-parts maker wrote 95 book r...

Coolhunt Log #14 Thursday, May 3, 2007 On Stage: Scott Cooper, MIT researcher with the Sloan School of Management, co-author of Coolhunting Steve O'Keefe, moderator MODERATOR: Could you tell us where you're calling from? SCOTT: Today, I'm calling from my home office in Newton Highlands, MA. MODERATOR: I'd like to remind everyone of the rules of the Coolhunt. We do at least one site, one blog post, one comment on another blog, and try to make one personal connection via email or phone. MODERATOR: I'd like to mention that next week on the Coolhunt we're going to have a guest speaker with Syndicom's SpineConnect. SCOTT: I'd like to report that I posted to dailytech and mediavidea, praising them for their reporting on the big story on Digg reversing its position on posting some antipiracy code. YouTube also spread the code via a video where one guy wrote a song that included the code, and it has played more than 45,000 times. It appears that the code is bein...

Coolhunt Log #13 Wednesday, May 2, 2007 On Stage: Scott Cooper, MIT research affiliate with the Sloan School of Management, co-author of " Coolhunting " Steve O'Keefe, moderator MODERATOR: Could you tell us where you're calling from? SCOTT: Today, I'm calling from my home office in Newton Highlands, MA. MODERATOR: I'd like to remind everyone of the rules of the Coolhunt. We do at least one site review, one blog post, one comment on another blog, and try to make one personal connection via email or phone. SCOTT: Something's happened in the last 24 hours in the blogosphere that will be a day people will remember in history. Go to Dailytech and go to the Top Stories section. WEB: http://www.dailytech.com/AACS+Key+Censorship+Leads+to+First+Internet+Riot/article7129.htm Click on "AACS Key Censorship Leads to First Internet Riot." I also praise the writer for coining the term "Internet Riot." Here's the scoop: There's a string of lett...

Coolhunt Log #12 Tuesday, May 1, 2007 On Stage: Scott Cooper, MIT researcher with the Sloan School of Management, co-author of " Coolhunting " Peter Gloor, MIT researcher with the Sloan School of Management, co-author of " Coolhunting " Steve O'Keefe, moderator MODERATOR: Could you tell us where you're calling from? PETER: I'm calling in from Switzerland today. SCOTT: Today, I'm calling from my home office in MA. MODERATOR: I'd like to remind everyone of the rules of the Coolhunt. We do at least one site, one blog post, one comment on another blog, and try to make one personal connection via email or phone. PETER: Zebo seems to be mostly for lonely boys and girls wanting someone to talk you, and I'm amazed so much information is right there for everyone to read. WEB: http://www.zebo.com/ SCOTT: An alum sent me an email about this website, GoLoco, for ride sharing. MODERATOR: I'm wondering how many people post profiles on how many differen...

Visitors to the Swarm Creativity blog and members of the Coolhunt: we welcome your suggestions for destinations or themes for our upcoming coolhunts. We are looking for places where outcomes are based on social networks, for ways to encourage such formations, and for interesting uses that people have found for tapping the wisdom of crowds. Please add any suggestions here or email them to our hosts, Scott Cooper and Peter Gloor . Don't delay! Our first season of Coolhunting ends in just another 10 days. Thanks, Steve O'Keefe Coolhunt Moderator

Coolhunt Log #11 Monday, April 30, 2007 On Stage: Scott Cooper, MIT researcher with the Sloan School of Management, co-author of Coolhunting Peter Gloor, MIT researcher with the Sloan School of Management, co-author of Coolhunting Steve O'Keefe, moderator MODERATOR: Welcome to the Coolhunt. I'm your moderator, Steve O'Keefe, calling in today from our offices at the Bywater Tech Center in New Orleans, Louisiana, over a nice, clean land line. Hosts, where are you calling in from today. SCOTT: I'm Scott Cooper, and I'm calling in from my home office in Newton, Massachusetts -- right down the street, it turns out, from where TripAdvisor is headquartered. They were included in last Friday's coolhunt. MODERATOR: Yes, just after our hunt, Scott forwarded a link to another review of TripAdvisor. The review is on a blog Scott reads regularly called Read/WriteWeb: WEB: http://www.readwriteweb.com/archives/tripadvisor_the.php MODERATOR: The review was written by Sramana Mi...

Coolhunt Log #10 Friday, April 27, 2007 On Stage: Scott Cooper, MIT researcher with the Sloan School of Management, co-author of Coolhunting Steve O'Keefe, Professor of Internet Public Relations at Tulane University Rachelle Matherne, moderator MODERATOR: I'd like to remind everyone of the rules of the Coolhunt. We do at least one site review, one blog post, one comment on another blog, and try to make one personal connection via email or phone. Speakers, please introduce yourselves and tell us where you are dialing in from. SCOTT: Today, I'm calling from the Engineering Systems Division at MIT. STEVE: I'm here in my role as Tulane University professor, calling in from my home office in New Orleans, Louisiana. SCOTT: Part of the preparation for doing this daily call has resulted in finding some interesting things on the web. The weirdest thing I've seen lately was a blog by Alyssa Milano on the L.A. Dodgers. Apparently, she blogs every day for Go Blue, and she seems...