Swarm Creativity Blog

Among our objectives on this Coolhunt program was a desire to find new ways to publicize the release of a new book on the Internet. The publisher, AMACOM Books, who paid to have this online program produced, is hoping for sales at the end of the day to cover the marketing costs. The authors, who benefit modestly from sales and more from reputation enhancement, desire that the book gets an opportunity to reach its target audience. At Patron Saint Productions, we try to find novel ways to bring books to the attention of readers without bothering those who aren't interested. It's a delicate operation, blending these interests into an online publicity campaign. I think you might find this behind-the-scenes look at some of the results to be interesting. Access to the following reports normally is limited to campaign insiders. We are able to make these reports available here with the blessings of AMACOM Books: Discussion Group Postings Report (Microsoft Word document) Shows the 50-p...

Coolhunt Log #20 Friday, May 11, 2007 On Stage: Scott Cooper, MIT research affiliate with the Sloan School of Management, co-author of Coolhunting Peter Gloor, MIT research affiliate with the Sloan School of Management, co-author of Coolhunting Steve O'Keefe, moderator MODERATOR: This is the last day of our month-long coolhunt. Could you tell us where you're calling from? SCOTT: I'm calling from my home office in Newton Highlands, MA. PETER: I'm calling from Switzerland. MODERATOR: Today, on our last coolhunt I was hoping we could go over where we've been and talk about where we're going in the future with social networking. Can you tell me what you think about the list of all the sites we've visited that Gary Michael Smith posted last night? PETER: I can't believe we've visited so many sites. SCOTT: I was pretty impressed when I saw the list. MODERATOR: Some of the things that jumped out at me is that we had a very protracted and good discussion abo...

Monday, April 16, 2007 New York Times online http://www.nytimes.com Technorati http://www.technorati.com Treehugger http://www.treehugger.com Tuesday, April 17, 2007 Micropersuasion http://www.micropersuasion.com Twitter http://twitter.com/steverubel/statuses/26737381 Who Is Sick? http://whoissick.org/sickness/ HealthMap http://healthmap.org/ Open Directory Project http://www.dmoz.org Wednesday, April 18, 2007 They Rule http://www.theyrule.net Free Beer http://www.freebeer.org/blog/ Thursday, April 19, 2007 Creative Commons http://www.creativecommons.org Innocentive http://www.innocentive.com Rite Solutions http://RiteSolutions.com Friday, April 20, 2007 Galaxy Advisors http://www.galaxyadvisors.com IMDB http://www.imdb.com TeCFlow http://www.ickn.org/ickndemo Digg http://www.digg.com Monday, April 23, 2007 O'Reilly Radar http://radar.oreilly.com/archives/2007/03/freebase_will_p_1.html Mashable http://www.mashable.com/ MySpace is Better Than Porn http://mashable.com/2007/04/20/mysp...

Coolhunt Log #19 Thursday, May 10, 2007 On Stage: Scott Cooper, MIT research affiliate with the Sloan School of Management, co-author of Coolhunting Peter Gloor, MIT research affiliate with the Sloan School of Management, co-author of Coolhunting Raymond Miles, Professor Emeritus and former Dean of the Haas Organizational Behavior and Industrial Relations Group, University of California - Berkeley Scott Capdevielle, CEO and Founder of Syndicom and SpineConnect Steve O'Keefe, moderator MODERATOR: I'm calling from my business office in New Orleans. Could you tell us where you're calling from? PETER: I'm calling from my home office in Switzerland. SCOTT: I'm calling from my home office in Newton Highlands, MA. MODERATOR: We have two special guests with us today. Raymond Miles is Professor Emeritus and former Dean of the Haas Organizational Behavior and Industrial Relations Group at the University of California at Berkeley. We also have Scott Capdevielle who is CEO and ...

Coolhunt Log #18 Wednesday, May 9, 2007 On Stage: Scott Cooper, MIT research affiliate with the Sloan School of Management, co-author of Coolhunting Peter Gloor, MIT research affiliate with the Sloan School of Management, co-author of Coolhunting Steve O'Keefe, moderator MODERATOR: I'm calling from my home office in New Orleans. Could you tell us where you're calling from? PETER: I'm calling in today from my home office in Switzerland. SCOTT: I'm calling from my home office in Newton Highlands, MA. MODERATOR: I'd like to encourage everyone to see the review of Coolhunting in the Wall Street Journal. Any comments on the review from the authors? SCOTT: Wow! I like that it's above the fold. I like that it also reviews Chasing Cool, and uses our book to talk about the misconceptions of the other book. They mention how we differ from the marketer authors of the other book by our different definition of "cool." And even though we never mention Jessica Si...

Coolhunt Log #17 Tuesday, May 8, 2007 On Stage: Scott Cooper, MIT research affiliate with the Sloan School of Management, co-author of Coolhunting Peter Gloor, MIT research affiliate with the Sloan School of Management, co-author of Coolhunting Gary Smith, moderator MODERATOR: I’d like to welcome everyone to today’s coolhunt for Tuesday, May 8. We are hosting daily conference calls with the authors of Coolhunting: Chasing Down the Next Big Thing published by Amacom Books. You can view logs of previous Coolhunts at The Swarm Creativity blog at swarmcreativity.blogspot.com. On stage today is Scott Cooper and Peter Gloor, MIT research affiliates with the Sloan School of Management, and co-authors of Coolhunting—Chasing Down the Next Big Thing. I’m Gary Smith and I’ll be moderating today’s Coolhunt. Authors, can you identify yourselves so we’ll know your voice and tell us where you’re calling from today? PETER: I'm Peter Gloor and I'm calling in today from my home office in Switzer...

Coolhunt Log #16 Monday, May 7, 2007 On Stage: Scott Cooper, MIT research affiliate with the Sloan School of Management, co-author of Coolhunting Peter Gloor, MIT research affiliate with the Sloan School of Management, co-author of Coolhunting Steve O'Keefe, moderator MODERATOR: I'd like to remind everyone of the rules of the Coolhunt. We do at least one site, one blog post, one comment on another blog, and try to make one personal connection via email or phone. This is the final week of our 4-week program. Last week we found that Mike's book reviews beat out the New York Times book reviews. Scott, were you able to post to any sites. SCOTT: I posted a message either via email or by commenting on a blog to every site we visited on Friday. MODERATOR: I'm calling in from Toronto today from Annick Press. Where are you two calling from today? SCOTT: Today, I'm calling from my home office in Newton Highlands, MA. PETER: I'm just returning from a conference in Greece. ...