Coolhunt #9 - Thursday, April 26, 2007
Coolhunt Log #9 Thursday, April 26, 2007 On Stage: Scott Cooper, MIT researcher with the Sloan School of Management, co-author of Coolhunting Peter Gloor, MIT researcher with the Sloan School of Management, co-author of Coolhunting Steve O'Keefe, moderator Listening in from Sweden is one of the co-authors of the book Design-Inspired Innovation . Leading the Coolhunt today is Peter Gloor. PETER: Today, we're going to talk about prediction markets. A really great example is InTrade. WEB: http://www.intrade.com PETER: Prediction markets are a great way to tap into the wisdom of crowds. Instead of having an expert predicting the outcome of certain events, you have people placing bets on what's going to happen. SCOTT: This ties in with things we've discussed in previous days. The concept of collective intelligence to predict outcomes is similar to what we talked about with "Mutual Fun" at Rite Solutions. Essentially, anything that hits the news that has an outcome ...