Swarm Creativity Blog

Coolhunt Log #18 Wednesday, May 9, 2007 On Stage: Scott Cooper, MIT research affiliate with the Sloan School of Management, co-author of Coolhunting Peter Gloor, MIT research affiliate with the Sloan School of Management, co-author of Coolhunting Steve O'Keefe, moderator MODERATOR: I'm calling from my home office in New Orleans. Could you tell us where you're calling from? PETER: I'm calling in today from my home office in Switzerland. SCOTT: I'm calling from my home office in Newton Highlands, MA. MODERATOR: I'd like to encourage everyone to see the review of Coolhunting in the Wall Street Journal. Any comments on the review from the authors? SCOTT: Wow! I like that it's above the fold. I like that it also reviews Chasing Cool, and uses our book to talk about the misconceptions of the other book. They mention how we differ from the marketer authors of the other book by our different definition of "cool." And even though we never mention Jessica Si...

Coolhunt Log #13 Wednesday, May 2, 2007 On Stage: Scott Cooper, MIT research affiliate with the Sloan School of Management, co-author of " Coolhunting " Steve O'Keefe, moderator MODERATOR: Could you tell us where you're calling from? SCOTT: Today, I'm calling from my home office in Newton Highlands, MA. MODERATOR: I'd like to remind everyone of the rules of the Coolhunt. We do at least one site review, one blog post, one comment on another blog, and try to make one personal connection via email or phone. SCOTT: Something's happened in the last 24 hours in the blogosphere that will be a day people will remember in history. Go to Dailytech and go to the Top Stories section. WEB: http://www.dailytech.com/AACS+Key+Censorship+Leads+to+First+Internet+Riot/article7129.htm Click on "AACS Key Censorship Leads to First Internet Riot." I also praise the writer for coining the term "Internet Riot." Here's the scoop: There's a string of lett...