Coolhunt Log #15 - Friday, May 4, 2007
Coolhunt Log #15 Friday, May 4, 2007 On Stage: Scott Cooper, MIT research affiliate with the Sloan School of Management, co-author of Coolhunting Steve O'Keefe, moderator MODERATOR: Could you tell us where you're calling from? SCOTT: Today, I'm calling from my home office in Newton Highlands, MA. MODERATOR: I'd like to remind everyone of the rules of the Coolhunt. We do at least one site, one blog post, one comment on another blog, and try to make one personal connection via email or phone. SCOTT: We're going to start at The New York Times today at nytimes.com. Click on the Most Popular tab at the top of the page, then let's look at the Most Blogged column. The third item is "Are Book Reviewers Out of Print?" by Motoko Rich. It explains why you're seeing fewer and fewer book reviews, mainly because of social networking replacing formal book reviews. It says that Dan Wickett is a former quality-control manager for a car-parts maker wrote 95 book r...